How to Add Merge Tags to Your Mailchimp Newsletter

After you have sent over your elink Newsletter to MailChimp, follow these steps to add custom merge tags in the right places of your newsletter:

Open up your newsletter draft in MailChimp.

Click on Edit Design.

Click the shortcut for a quick find and search the word/phrase you would like to add the merge tag. [Mac: Command + F] [PC: Control + F]. Scroll through the code section to find the highlighted section.

Add your MailChimp merge tag in that location.

Example to Insert Salutation:
Add this code before your first paragraph of text. <p>Hi *|FNAME|*,</p>

For additional merge tags go to this MailChimp help article: Merge Tags Cheat Sheet


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Updated on: 09/05/2021